You are here
Home > Posts tagged "Ikea"

Ikea replaces product names with love-related Google searches

That would make a good name for a Malm bed surely?Image: vimeo/IKEAThe Swedish names of Ikea products can be tricky to pronounce, what with their umlauts and silent consonants. Eradicating any linguistic confusion, the homewares giant's latest campaign see select products given English alternatives: Frequently Googled relationship problems, of course.

Top